Press
Resources.
Key findings, credit guidance, reporting notes, logos, and share cards for coverage of San Diego, Unleashed.
Ready-to-use credit
Source: San Diego, Unleashed, sdunleashed.com
What press may use
Journalists and news organizations may use any aggregate figure published on this site, free of charge, for editorial coverage. Credit San Diego, Unleashed and link to the specific page behind the claim when publishing online.
Keep the meaning intact
- Say “licensed dogs,” not “all dogs.”
- Describe the data as a current snapshot, not a trend over time.
- Treat illustrations as decorative, not as dogs from the records.
- Keep downloaded cards untouched. Do not crop, recolor, cover, or remove the domain.
Biggest takeaways
Less obvious story leads from the current licensed-dog snapshot and the county's license history. Each claim links to the page behind it.
- 21.88 / 100
Del Mar has the most licensed dogs per 100 residents
854 licensed dogs compared with approx. 3,903 residents. This is not a dog-ownership rate. Source: Del Mar profile
- 6.84 years
The county average hides a 3.84-year breed gap
Among the 20 most-recorded breeds, Maltese records average 8.79 years; Goldendoodle records average 4.95. Source: Age statistics
- 21.03 points
Spay and neuter rates vary sharply by common breed
Shepherd records are 98.42% spayed or neutered, compared with 77.39% for French Bulldog. Source: Spay and neuter statistics
- 14.65 points
Two high-count ZIP codes are far apart on spay and neuter rates
92131 is at 94.28%; 92154 is at 79.63% among the 20 most-recorded ZIP codes. Source: ZIP comparison
- 1.28%
Luna ranks first without dominating the name list
1,403 licensed dogs share the county's most-recorded name, about one in 78 records. Source: Luna profile
- 2 of 20
Two common names appear only on female records
Molly (514) and Rosie (451) are 100% female among the 20 most-recorded names. Source: Sex statistics
- 3.44 years
Recorded color combinations split sharply by age
White records average 8.20 years; Black, Brown records average 4.76 among the 20 most-recorded colors. Source: Color age comparison
- 56.52% male
Imperial Beach has the strongest male lean
The county split is close to even, but this city's 345 records are 56.52% male. Source: City sex comparison
- 8.37%
Even the largest breed group is less than one in 11 dogs
Labrador Retriever ranks first with 9,172 licensed dogs in a directory of 469 normalized groups. Source: Labrador Retriever profile
- 9 of 14
Two breeds lead every represented city
Labrador Retriever ranks first in 9 city tables; Chihuahua leads the other 5. Source: City breed leaders
- 16.47%
The top exact color still covers less than one in six dogs
Black ranks first with 18,043 records, but the color directory contains thousands of exact entries. Source: Black color profile
- 4,175 → 469
Breed normalization removes thousands of duplicate labels
Only 1.51% of dogs remain in Unknown Breed or Unclassified Breed after grouping aliases, mixes, and named hybrids. Source: Breed directory
- 63.41%
Renewals hold the license count up as new licenses fall
Through July 14, renewals were 58.77% of the licenses issued in 2023 and 63.41% in 2026. Over the same stretch new licenses are down 15.4% and renewals are up 2.8%. Source: License history
Downloads
Use these approved files as supplied. Every data page also offers a card tied to that page’s exact figure.

Project logos
Transparent PNG files for light backgrounds.
Ready-made cards
Portrait PNGs sized at 1,080 × 1,350 pixels.
For interviews, additional formats, or uses outside these permissions, email press@sdunleashed.com. Full conditions are in the terms of use.

